This post originally appeared on the BabelQuest blog.
I’ve wanted to work with the HubSpot marketing platform for a long while. Now that I’m working at BabelQuest – an Inbound agency who are HubSpot partners – I finally get the chance to do so. And to write about the reasons I’ve liked the platform for so long.
“If you know about inbound marketing, you probably know that the term was coined by HubSpot’s CEO, Brian Halligan, and that it focuses on creating great content then making sure the right people see that content. Much has been written on how that means being sophisticated with email segmentation, how personalising content is the key to getting downloads and how you need to integrate your sales and marketing teams better. But do you really need to use a certain platform to achieve that?”