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The 6 Step Guide To Writing Better B2B Headlines

This post originally appeared on the BabelQuest blog. Plenty of people can write good content on B2B-related topics but writing headlines is a slightly different skill; and one that takes […]

Posted on 28th January 2016 by Ben Continue reading

Why Should I Use HubSpot For Inbound Marketing?

This post originally appeared on the BabelQuest blog. I’ve wanted to work with the HubSpot marketing platform for a long while. Now that I’m working at BabelQuest – an Inbound agency […]

Posted on 15th January 201628th January 2016 by Ben Continue reading

What Russell Crowe Can Teach You About Marketing

This post originally appeared on the Obergine. Believe it or not, he can teach you something. Or at least his character in A Beautiful Mind, game theory specialist John Nash, can. […]

Posted on 31st July 20152nd February 2016 by Ben Continue reading

Build Better AdWords Campaigns By Ignoring Google’s Advice

This post originally appeared on the Obergine blog. When people start using Google AdWords they often start building their campaigns with a similar structure. It’s a structure that’s logical, easy […]

Posted on 19th March 20152nd February 2016 by Ben Continue reading

The Anatomy of a Great Strapline: How to Write a Tagline that Sells

This post was originally written for Obergine and appears on their blog. A great strapline can make a brand, but a bad one can break it. This post looks at […]

Posted on 1st September 20142nd February 2016 by Ben Continue reading

Is Google Analytics Hurting your Business?

This post was written for the YouMoz blog, the community blog for Moz. Google Analytis is the default option for almost any business who wants to measure the performance of […]

Posted on 16th June 20142nd February 2016 by Ben Continue reading

Online marketing: should you focus on traffic or conversions?

This post was written for Econsultancy. It features the opinions of several well-known SEO and digital marketing specialists. For many people – especially those working for small businesses – the […]

Posted on 8th April 20142nd February 2016 by Ben Continue reading

Infographics as Powerful Marketing Tools

This post was originally written for the Obergine blog. Inofgraphics can be a powerful marketing tool. Or, they can be a heavy investment that brings little return. This post explores […]

Posted on 29th January 20142nd February 2016 by Ben Continue reading

4 Lessons From a Year of MozCast Data

This post was written for Moz and was promoted to their main blog. My first post to make it onto the main Moz blog, so I’m rather proud of this one. […]

Posted on 10th December 20132nd February 2016 by Ben Continue reading

My Strategy Has All Your Buzzwords: Write a Better Marketing Strategy using Guerrilla Marketing, Agile, and Lean

This post was written for Moz and appeared on their community-driven YouMoz Blog. The changes in marketing opportunities that have come about with the rise of the internet; the advances […]

Posted on 20th June 20132nd February 2016 by Ben Continue reading

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Recent Posts

  • Book Review: The 4-Hour Work Week
  • The 6 Step Guide To Writing Better B2B Headlines
  • Get Your Board Behind Inbound: 6 Arguments They Will Listen To
  • Why Should I Use HubSpot For Inbound Marketing?
  • What Russell Crowe Can Teach You About Marketing

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  • Inbound
  • Management
  • Marketing
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