This post originally appeared on the BabelQuest blog. Plenty of people can write good content on B2B-related topics but writing headlines is a slightly different skill; and one that takes […]
Marketing
Why Should I Use HubSpot For Inbound Marketing?
This post originally appeared on the BabelQuest blog. I’ve wanted to work with the HubSpot marketing platform for a long while. Now that I’m working at BabelQuest – an Inbound agency […]
What Russell Crowe Can Teach You About Marketing
This post originally appeared on the Obergine. Believe it or not, he can teach you something. Or at least his character in A Beautiful Mind, game theory specialist John Nash, can. […]
Build Better AdWords Campaigns By Ignoring Google’s Advice
This post originally appeared on the Obergine blog. When people start using Google AdWords they often start building their campaigns with a similar structure. It’s a structure that’s logical, easy […]
The Anatomy of a Great Strapline: How to Write a Tagline that Sells
This post was originally written for Obergine and appears on their blog. A great strapline can make a brand, but a bad one can break it. This post looks at […]
Is Google Analytics Hurting your Business?
This post was written for the YouMoz blog, the community blog for Moz. Google Analytis is the default option for almost any business who wants to measure the performance of […]
Online marketing: should you focus on traffic or conversions?
This post was written for Econsultancy. It features the opinions of several well-known SEO and digital marketing specialists. For many people – especially those working for small businesses – the […]
Infographics as Powerful Marketing Tools
This post was originally written for the Obergine blog. Inofgraphics can be a powerful marketing tool. Or, they can be a heavy investment that brings little return. This post explores […]
4 Lessons From a Year of MozCast Data
This post was written for Moz and was promoted to their main blog. My first post to make it onto the main Moz blog, so I’m rather proud of this one. […]
My Strategy Has All Your Buzzwords: Write a Better Marketing Strategy using Guerrilla Marketing, Agile, and Lean
This post was written for Moz and appeared on their community-driven YouMoz Blog. The changes in marketing opportunities that have come about with the rise of the internet; the advances […]