My Strategy Has All Your Buzzwords: Write a Better Marketing Strategy using Guerrilla Marketing, Agile, and Lean

This post was written for Moz and appeared on their community-driven YouMoz Blog.

The changes in marketing opportunities that have come about with the rise of the internet; the advances in our understanding of how small businesses can effectively manage and measure their progress; new project management frameworks which focus on teams not processes. Although these may seem disparate advances, tying these three different facets of progress together can make for a powerful, actionable marketing strategy.

“This post takes you through how to apply modern marketing and project management frameworks to help you to write a better marketing strategy, get it signed off faster, and have a happier boss or client.”

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