What Russell Crowe Can Teach You About Marketing

This post originally appeared on the Obergine.

Believe it or not, he can teach you something. Or at least his character in A Beautiful Mind, game theory specialist John Nash, can. If you’ve ever used the phrase “a win-win situation” this could be a good post to read.

“Back in 2001, Russell Crowe played mathematician John Nash in the film A Beautiful Mind. Nash was a great mathematician whose life made a fascinating story and who won a Nobel Prize in Economics for his pioneering work on Game Theory, which is pretty much what it sounds like: the theory of how games play out. There are a whole range of uses for game theory, from increasing your chances of success with blondes in bars to helping Greece negotiate their way out of bankruptcy. In particular, there are a number of lessons from game theory that can be applied to marketing.”

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