Is Google Analytics Hurting your Business?

This post was written for the YouMoz blog, the community blog for Moz.

Google Analytis is the default option for almost any business who wants to measure the performance of their website. But what if using this tool isn’t helping your business but hurting it? This post, inspired by Ammon Johns’s BrightonSEO 2014 talk, looks at how exactly that default option could be robbing you of some of your most valuable insights and learning opportunities.

“At Brighton SEO this year one of the talks opened with a rather bold statement:

“Delete Google Analytics”Given that everybody in the conference hall was involved in digital marketing in some way, and how much of website visitor tracking is done through Google Analytics, you might even speculate that was a foolhardy statement and that the only thing that saved the speaker was the cordon of riot police brought in specially for this talk.”

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