This post was originally written for Obergine and appears on their blog. A great strapline can make a brand, but a bad one can break it. This post looks at […]
Ben
Is Google Analytics Hurting your Business?
This post was written for the YouMoz blog, the community blog for Moz. Google Analytis is the default option for almost any business who wants to measure the performance of […]
Online marketing: should you focus on traffic or conversions?
This post was written for Econsultancy. It features the opinions of several well-known SEO and digital marketing specialists. For many people – especially those working for small businesses – the […]
Infographics as Powerful Marketing Tools
This post was originally written for the Obergine blog. Inofgraphics can be a powerful marketing tool. Or, they can be a heavy investment that brings little return. This post explores […]
4 Lessons From a Year of MozCast Data
This post was written for Moz and was promoted to their main blog. My first post to make it onto the main Moz blog, so I’m rather proud of this one. […]
My Strategy Has All Your Buzzwords: Write a Better Marketing Strategy using Guerrilla Marketing, Agile, and Lean
This post was written for Moz and appeared on their community-driven YouMoz Blog. The changes in marketing opportunities that have come about with the rise of the internet; the advances […]
Customer choice – how offering more can get you less
This post was written while I was working at Purple Frog and appears on their blog. When the NHS announced that all of their Primary Care Trust managers were going […]
Book Review: “The Perfect Pitch” by John Steel
Rating: 4.5/5 An exploration of how to give the perfect presentation by the author of Truth, Lies and Advertising, How to Give the Perfect Pitch is a book that practices […]