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The Anatomy of a Great Strapline: How to Write a Tagline that Sells

This post was originally written for Obergine and appears on their blog. A great strapline can make a brand, but a bad one can break it. This post looks at […]

Posted on 1st September 20142nd February 2016 by Ben Continue reading

Is Google Analytics Hurting your Business?

This post was written for the YouMoz blog, the community blog for Moz. Google Analytis is the default option for almost any business who wants to measure the performance of […]

Posted on 16th June 20142nd February 2016 by Ben Continue reading

Online marketing: should you focus on traffic or conversions?

This post was written for Econsultancy. It features the opinions of several well-known SEO and digital marketing specialists. For many people – especially those working for small businesses – the […]

Posted on 8th April 20142nd February 2016 by Ben Continue reading

Infographics as Powerful Marketing Tools

This post was originally written for the Obergine blog. Inofgraphics can be a powerful marketing tool. Or, they can be a heavy investment that brings little return. This post explores […]

Posted on 29th January 20142nd February 2016 by Ben Continue reading

4 Lessons From a Year of MozCast Data

This post was written for Moz and was promoted to their main blog. My first post to make it onto the main Moz blog, so I’m rather proud of this one. […]

Posted on 10th December 20132nd February 2016 by Ben Continue reading

My Strategy Has All Your Buzzwords: Write a Better Marketing Strategy using Guerrilla Marketing, Agile, and Lean

This post was written for Moz and appeared on their community-driven YouMoz Blog. The changes in marketing opportunities that have come about with the rise of the internet; the advances […]

Posted on 20th June 20132nd February 2016 by Ben Continue reading

Customer choice – how offering more can get you less

This post was written while I was working at Purple Frog and appears on their blog. When the NHS announced that all of their Primary Care Trust managers were going […]

Posted on 19th March 20132nd February 2016 by Ben Continue reading

Book Review: “The Perfect Pitch” by John Steel

Rating: 4.5/5 An exploration of how to give the perfect presentation by the author of Truth, Lies and Advertising, How to Give the Perfect Pitch is a book that practices […]

Posted on 22nd December 201228th January 2016 by Ben Continue reading

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