Rating: 5/5 Tim Ferriss’ book The Four Hour Work Week is one of those books that straddles the line between business and lifestyle advice. Like fellow boundary-straddlers I Will Teach You To […]
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The 6 Step Guide To Writing Better B2B Headlines
This post originally appeared on the BabelQuest blog. Plenty of people can write good content on B2B-related topics but writing headlines is a slightly different skill; and one that takes […]
Get Your Board Behind Inbound: 6 Arguments They Will Listen To
This post originally appeared on the BabelQuest blog. “It’s hard to change. It’s even harder to convince other people they need to change. We know that getting your board to […]
Why Should I Use HubSpot For Inbound Marketing?
This post originally appeared on the BabelQuest blog. I’ve wanted to work with the HubSpot marketing platform for a long while. Now that I’m working at BabelQuest – an Inbound agency […]
What Russell Crowe Can Teach You About Marketing
This post originally appeared on the Obergine. Believe it or not, he can teach you something. Or at least his character in A Beautiful Mind, game theory specialist John Nash, can. […]
Build Better AdWords Campaigns By Ignoring Google’s Advice
This post originally appeared on the Obergine blog. When people start using Google AdWords they often start building their campaigns with a similar structure. It’s a structure that’s logical, easy […]
How Wireframes are Hurting Your Designs – and Your Results
This post originally appeared on the blog for DOPM, the Digital Oxford Project Managers’ meetup. Static wireframes don’t really fit into the modern web design workflow, yet they’re still around. […]
How Fast Can you Pivot A Business Idea?
A startup-focused post written live at Oxford Launch 2014, where over one weekend five teams put together business ideas. Some of them pivoted multiple times through the weekend, which begs […]
How You Can Save Time and Money by Working in Small Batches
This post was written while I was working at Obergine and may have been inspired by a phone call with a client who discovered only after two days of working on a […]
Why Startups Should Throw Away Their Business Plans
This post originally appeared on the blog for Oxford Launch, a hack weekend in 2014 that I helped to organise. Writing a business plan is a waste of time for […]