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Book Review: The 4-Hour Work Week

Rating: 5/5 Tim Ferriss’ book The Four Hour Work Week is one of those books that straddles the line between business and lifestyle advice. Like fellow boundary-straddlers I Will Teach You To […]

Posted on 10th February 201610th February 2016 by Ben Continue reading

The 6 Step Guide To Writing Better B2B Headlines

This post originally appeared on the BabelQuest blog. Plenty of people can write good content on B2B-related topics but writing headlines is a slightly different skill; and one that takes […]

Posted on 28th January 2016 by Ben Continue reading

Get Your Board Behind Inbound: 6 Arguments They Will Listen To

This post originally appeared on the BabelQuest blog. “It’s hard to change. It’s even harder to convince other people they need to change. We know that getting your board to […]

Posted on 22nd January 201628th January 2016 by Ben Continue reading

Why Should I Use HubSpot For Inbound Marketing?

This post originally appeared on the BabelQuest blog. I’ve wanted to work with the HubSpot marketing platform for a long while. Now that I’m working at BabelQuest – an Inbound agency […]

Posted on 15th January 201628th January 2016 by Ben Continue reading

What Russell Crowe Can Teach You About Marketing

This post originally appeared on the Obergine. Believe it or not, he can teach you something. Or at least his character in A Beautiful Mind, game theory specialist John Nash, can. […]

Posted on 31st July 20152nd February 2016 by Ben Continue reading

Build Better AdWords Campaigns By Ignoring Google’s Advice

This post originally appeared on the Obergine blog. When people start using Google AdWords they often start building their campaigns with a similar structure. It’s a structure that’s logical, easy […]

Posted on 19th March 20152nd February 2016 by Ben Continue reading

How Wireframes are Hurting Your Designs – and Your Results

This post originally appeared on the blog for DOPM, the Digital Oxford Project Managers’ meetup. Static wireframes don’t really fit into the modern web design workflow, yet they’re still around. […]

Posted on 10th February 20152nd February 2016 by Ben Continue reading

How Fast Can you Pivot A Business Idea?

A startup-focused post written live at Oxford Launch 2014, where over one weekend five teams put together business ideas. Some of them pivoted multiple times through the weekend, which begs […]

Posted on 23rd November 20142nd February 2016 by Ben Continue reading

How You Can Save Time and Money by Working in Small Batches

This post was written while I was working at Obergine and may have been inspired by a phone call with a client who discovered only after two days of working on a […]

Posted on 13th November 20142nd February 2016 by Ben Continue reading

Why Startups Should Throw Away Their Business Plans

This post originally appeared on the blog for Oxford Launch, a hack weekend in 2014 that I helped to organise. Writing a business plan is a waste of time for […]

Posted on 13th November 20142nd February 2016 by Ben Continue reading

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Recent Posts

  • Book Review: The 4-Hour Work Week
  • The 6 Step Guide To Writing Better B2B Headlines
  • Get Your Board Behind Inbound: 6 Arguments They Will Listen To
  • Why Should I Use HubSpot For Inbound Marketing?
  • What Russell Crowe Can Teach You About Marketing

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  • Book reviews
  • Inbound
  • Management
  • Marketing
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