4 Lessons From a Year of MozCast Data

This post was written for Moz and was promoted to their main blog.

My first post to make it onto the main Moz blog, so I’m rather proud of this one. In it I examine the trends present in a year of data from the Mozcast, the daily report on Google SERP fluctuations. On first review of the data four questions presented themselves; this post asks and attempts to answer those questions.

“We all know that over the past year, there have been some big updates to Google’s algorithms, and we have felt what it has been like to be in the middle of those updates. I wanted to take a big step back and analyse the cumulative effects of Google’s updates. To do that, I asked four questions and analysed a year of MozCast data to find the answers.”

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