Personal Website, Portfolio and Blog

Benjamin Morel. Head of Search at Fingo Marketing Ltd., bass player, food enthusiast, and photography and Photoshop dabbler. My personal thoughts, views and opinions, as well as case studies of some of the projects I have been involved with and a portfolio of my photos.
Why Choose VMWare Cloud Hosting over a Dedicated Server?

Why Choose VMWare Cloud Hosting over a Dedicated Server?

Original on Hyve

One of the clients I sometimes blog for, a cloud hosting company called Hyve, has been posting pretty regularly recently. This is one of my favourite posts for them in a fair while. Although perhaps not the most exciting subject, the internal debate about whether to choose VMWare cloud hosting or a dedicate server is one that is held probably in most companies who are reaching a certain stage in their development.

Although it takes things to a bit of an extreme, this is quite a fun post.

6 March, 2012 76 comments Read More
Book Review: “The Perfect Pitch” by John Steel

Book Review: “The Perfect Pitch” by John Steel

An exploration of how to give the perfect presentation by the author of Truth, Lies and Advertising, How to Give the Perfect Pitch is a book that practices what it preaches. One of the first lessons Steel gives us is to only ever have one message in a pitch, and make it obvious from the start. This book’s sole purpose is to take apart the PowerPoint presentations we all know and hate, and show us how to put together and present a pitch that is meaningful.

Steel’s language is highly accessible and he draws heavily from his own past experience. Having pitched – often successfully – with some of the best-known advertising agencies in the world he definitely has plenty of this. Steel shows us the secrets of how he crafts the perfect presentation and uses of examples to illustrate his case. These extend from the defence case at the OJ Simpson trial to the UK’s bid to be the hosts of the 2012 Summer Olympic games, but all have a number of traits in common with each other.

22 February, 2012 20 comments Read More
“Facebook Dominated by ‘power users’”: Social Networks Following the Pareto Principle

“Facebook Dominated by ‘power users’”: Social Networks Following the Pareto Principle

A story in today’s online Daily Telegraph, entitled “Facebook dominated by ‘power users’” was perhaps meant to spark intrigue into the nuances of Social Media. Unfortunately, the only response it elicited from me was “well, yes”.

There was a very good reason for this: I think that most people who work in or with digital media realised this long ago. We even have names for these ‘power users: the ‘linkorati’ and ‘influencers”. Many of our strategies revolve around engaging them, courting them so they share our content and introduce others to our and our clients’ brands. Or, they try to turn our fans and followers into influencers, preferably influencing others in their decisions .

4 February, 2012 17,839 comments Read More
SEO and Rugby: More in Common than you Might Think

SEO and Rugby: More in Common than you Might Think

At first, it doesn’t seem that these two pursuits have much in common. But in terms of smaller, more dedicated organisations out-competing those larger organisations who don’t pay the sport/channel the two actually have a fair few similarities (and not just Danny Sullivan).

Yes, rugby may involve huge men built like brick outhouses charging around muddy fields screaming each other and break each others’ noses, while SEO sees little more than heated discussions about algorithms over a post-seminar cup of tea. But with rugby the countries who hold the top rankings aren’t the ones with the largest populations, have huge sports and cultures budgets, or who have spent decades building up the talent pool. They’re the ones who are dedicated to the sport, who nurture their talent as soon as it’s spotted and have supporters in every branch of their institutions. Rugby Union players weren’t even professionals until 1995.

Sound familiar?

27 November, 2011 16 comments Read More
Can we Predict the Result of a Referendum by Looking at Online Presence?

Can we Predict the Result of a Referendum by Looking at Online Presence?

Original Published on SEOMoz

Use of online marketing is proving more and more important in the political sphere as well as in business. In the 2009 American general election we saw social media used properly for the first time by a presidential candidate, Barak Obama. It is perhaps telling that a lot of post mortem analysis has focused on how well he used social media and how that helped to get him elected – there has even been a book published about it.

Now that we have seen how useful a good digital marketing strategy is in hindsight, the question that has now crossed my mind is whether we can use online presence to predict the result of a referendum. Here in the UK we’re about to have a pretty important referendum on whether on no to use the Alternative Voting (AV) system. Over on SEOMoz you can find my predictions on who may win this referendum based purely on how well each camp is using online marketing techniques. Who do I think it will be? You’ll have to head over to SEOMoz to find out ;-)

Update: It seems as though the prediction was correct. While online marketing is obviously not the only indicator in cases like these, it does seem that it can be used as a predictor. This was quite a clear victory for one side, so it may be interesting to follow this experiment up with another based on a more tightly fought campaign.

9 May, 2011 8 comments Read More